Top 8 Things to Consider when Developing New Product Packaging.

The world needs to experience your product in its best form on sight, taste, and smell. You must make sure that your product and packaging are perfectly matched if you want to deliver the best.

Start formulating your responses to the next questions, and you’ll be well on your way to selecting the packaging that best complements your product.

1. Is sustainability a goal for you?

If your brand reinforces sustainability, make sure the packaging helps you achieve your goals.

2. What material are you currently using to package the product?

You don’t have to be trapped into the latest or anticipated packaging format, whether you’re already using it or simply thinking about using it. Define product expectations using the following questions and verify that your packaging material is the right choice for your brand.

3. What are your product’s temperature requirements?

Climate requirements vary from product to product. Take note of whether your product is better suited defrosted, refrigerated, or shelf stable.

4. Currently, how are you evaluating shelf life?

Both consumers and the environment benefit from product shelf-life extensions. You can contribute to improving consumer lives and preventing financial loss by researching how various packaging technologies can prolong product shelf lives.

5. Does the packaging have direct product contact? Will it include a primary and secondary package?

Some products are put in packaging inside of another packaging. Will this be the situation for your product at any moment in the journey to the end user? If this is the case, it will have an impact on decision-making.

6. What are your barrier requirements?

Ascertain which substances should not come into contact with your product and select a packaging format with adequate barrier properties for protective packaging.

7. What material factors do you take into account in addition to technical specifications?

What qualities does your packaging material need to possess in addition to the more complex requirements like barrier properties?

8. What sort of automation tools do you currently employ?

Here are some crucial factors to remember:

• Do you have a plan for the type of capping you’ll use? Are there specifications for these?
• Have you created a description of the material used for your caps? What are the temperature and pressure parameters for your sealing situation?

 

You can find the ideal packaging fit for your product by carefully examining the answers to the above questions. You want the best for your brand, and the process is intricate. Contact us today to speak with a proactive Blowplast team member who can expertly help you navigate the market.

 

Written by

Angela Kaberia

Marketing Manager