Crafting Excellence; Choosing the right Plastic Packaging for your Business.

The current business world is competitive and every detail matters; packaging included. Knowing how to craft packaging that eludes excellence and enhances customer experience is important. First impression matters and for many customers, their first interaction with your brand is your packaging. Let’s dive into how to choose a packaging design that replicates your brand.

Understand your Product Needs

The type of product largely determines the type of packaging required. Food products need airtight containers while cosmetics do well in sleek and lightweight designs.  Some products require protection from sunlight and need specific packaging. With these facts in mind, it’s evident that ‘one size does not fit all’. When the packaging has been tailored for the product, the product will inherently do well in the market.

Prioritize Functionality and practicality.

Whether the design allows easy handling and storage can make or destroy your brand. Packaging is a silent ambassador of your company. This is why the Functionality and practicality of the chosen design is crucial. You should ensure that the design allows easy transportation of products without compromising their quality. Other considerations include the ease of use, the size and the shape.

Sustainability and cost

Sustainability is a new trend that customers are currently considering. Packaging products with lightweight materials that are recyclable enhances the reputation of a company. Therefore, one should opt for eco-friendly packaging materials. Some of these eco-friendly options are considered premium packaging and can be costly. While premium packaging may seem like a higher initial investment, it usually amounts to customer loyalty and positive brand perception.

The highlighted tips are why we @blowplastkenya, offer free consultations for our customers. This ensures that we agree on cost-effective solutions that do not compromise quality. To top it all off, we give out free samples allowing you to test the usability and durability of our products before placing large orders.

For any packaging discussions, Call us at +254 722 438 477 / +254 733 438 477 or email admin@blowplastkenya.com.

Written By,

Ivy Chepkemoi,
Marketing Manager.