What to Consider while Choosing the Right Cap/ Closure for Your Product.

In product packaging, having the right cap/closure for your container is as important as selecting the right container for your product. The caps impact a commodity’s shelf life, safety, and usability. Therefore, several considerations should be made to enable an informed decision on the best closure to use.

Product Usability and Compatibility

Product compatibility is one factor that needs to be considered. The material from which the cap is made should be compatible with the product in the container. Some chemicals can break down certain plastics so it is crucial to confirm that whatever is in the jar does not react with the cap.

Regarding usability, customers prefer closures that are easy to use. Commodities like sauces and shampoo require a controlled dispensing mechanism and a wider opening to dispense effortlessly. Modifying containers with sprayers, pumps and flip-tops makes the product user-friendly. Note that harmful products including cleaning agents require child-resistant closures to make it harder for a child to ingest the product accidentally.

Seal Strength and Safety

Leak prevention during transportation or storage is only possible with a secure seal. This begs the question of seal strength and safety. For perishable goods, airtight seals are recommended as they maintain the freshness of a product. Continuous thread closures are airtight therefore serving this purpose. Additionally, to gain consumers’ confidence in your brand, one may incorporate tamper-evident features. This feature implies product safety and integrity for consumers.

Branding and Aesthetics

Well-designed caps with some customizations can reinforce a brand’s identity. Visual appeal is crucial for any brand as it not only enhances a product’s shelf presence but also attracts customers.  Think about the one time you picked a product from a store’s shelf since it looked appealing and made inquiries about it. That’s basically it.  Customizations like unique colours and embossed logos have this effect.

Cost and Regulatory Compliance

While using specialized closures is advised, some are quite expensive. It is wise to choose one that is within your budget to ensure consistent supply and avoid disrupting production. One should also make sure that the caps meet the set industry standards depending on the product category to avoid legal issues.

Considering the highlighted factors will bring you closer to meeting your business objectives without compromising customer satisfaction.

Contact us at +254 722 438 477 / +254 733 438 477 for innovative plastic packaging solutions.

Written by

Ivy Chepkemoi,
Marketing Manager.